The Investment Exchange

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Welcome to the latest edition of "The Investment Exchange," your premier source for mergers & acquisitions, investment and personal growth insights. In this issue, we bring you the latest deals and opportunities plus introduce some of the podcasters, influencers and content creators that are shaping the investment landscape.  

Could RYSE be the next Ring?

Venture capitalists know how difficult it is to spot early investment opportunities – just ask the Sharks from Shark Tank. They passed on Ring at just $700,000, only to watch it sell to Amazon for $1.2B – a 1700x return missed.

Now, there’s a new smart home start-up following the same blueprint: meet RYSE.

The founder pitched on Canada’s Shark Tank, secured two offers, and now their patented smart shades are sold in 127 Best Buy stores, Amazon and Walmart – with Home Depot launching in 2025.

Ring used retail expansion to dominate smart security. RYSE is using the same playbook to disrupt the smart shade market inside the 158B smart home industry.

💰 You can invest at just $1.90/share – and receive up to 25% in bonus shares!

_{Past performance is not indicative of future results. Email may contain forward-looking statements. See US Offering for details. Informational purposes only.}

Contents

1. Weekly Update -

2. Current Investment Opportunities - Keylu

3. Expert Corner - Unlock the Power of Relationships to Skyrocket Your Business

4. Property with Paul Langshaw - Starting Your Property Portfolio: Key Considerations for Success

5. Events, Offers, Insights and Announcements - Accelerate Your Income, Build Your Wealth, and Master the Art of Acquiring, Scaling, and Selling Businesses

Section 1 - Weekly Update: Balmoral Partners Update

Exciting things are happening at Balmoral Partners! While we continue to make progress on our initiatives, we’re still in the process of searching for a talented Marketing Executive to join our team. This key role will be instrumental in helping us grow and expand our presence.

Contact me directly if interested.

In other news, we are inching closer to revealing the dates for our highly anticipated trip to Peru in September. It’s an exciting opportunity, and we can’t wait to share more details with you soon.

Stay tuned for more updates as we continue to build momentum!

Section 2 - Investment Opportunity: Keylu - AI-Powered Life Management App

The £229B+ crisis facing Gen Z is clear: Students and young professionals are struggling to manage their finances, documents, and career planning effectively—leading to massive financial waste and missed opportunities. Keylu is here to change that by offering an AI-powered life management app designed to help these individuals navigate life’s biggest milestones with ease.

Our Solution
Keylu connects students and young professionals to essential services precisely when needed, providing:

• Smart Guidance: AI analyses user documents and milestones to offer personalised recommendations.

• Document Hub: Secure storage for IDs, contracts, and financial records with instant retrieval.

• Life Navigation: Seamless connections to university services, banks, and career opportunities at crucial moments.

• Financial Clarity: Simplified tracking of spending, scholarships, loans, and future financial planning.

Why Now?

• There are 2.9 million UK students who face life transitions without the necessary tools.

• No AI-native competitor in the £13B+ UK market, offering a clear market gap.

• Growing demand for digital-first financial planning solutions, particularly among younger generations.

Business Model

• Revenue Streams: Universities and employers fund student accounts, and we also offer direct subscriptions starting at £2/month.

• Cost of Customer Acquisition (CAC): Significantly lower than standard methods.

Traction

• Focus groups and interviews with students in the UK and US to refine our Educational Wallet.

• Ongoing discussions with leading universities and colleges for pilot opportunities.

• Partnerships with CloudBenefits for corporate distribution.

• Engaging banks, insurers, and employers for sponsorships and user acquisition.

• Initial market validation confirms a high demand for structured life planning solutions.

Investment Ask
We are seeking £300K to accelerate product development and university partnerships (EIS Advanced Assurance eligible).

Why This Wins

• First-mover advantage in AI life management for students.

• Corporate-funded adoption model ensures faster, scalable growth.

• Exit potential: Up to 20x ROI within 5 years.

• Proven Team: The team has a successful fundraising history, with £1.7M raised previously.

Keylu is transforming how the next generation navigates life’s milestones. This is your opportunity to invest in an innovative platform with massive growth potential and a clear path to profitability.

Join us in shaping the future of life management for students and young professionals!

For more information, contact:
Ian | ian@keylu.com
www.keylu.com

Section 3 - Expert Corner: 🎥 Unlock the Power of Relationships to Skyrocket Your Business 🚀

After generating $16.1 million in sales of his own products and services through strategic partnerships, Kevin Thompson has mastered the art of building and leveraging the right relationships.

In this compelling video, Kevin shares his insider knowledge on how the relationships you nurture can completely transform your business. As the host of the Million Dollar Relationships Podcast, Kevin has helped entrepreneurs cultivate meaningful connections that not only impact lives but create millions in revenue.

👉 Tune in to learn how Kevin's unique approach to trust and networking can elevate your business strategy and drive unparalleled success.

🎧 Listen to Kevin’s podcast: Million Dollar Relationships Podcast
📺 Watch Kevin on YouTube: @Kevin9827

Don’t miss this chance to discover how the right relationships can be your greatest asset. Watch now!

Section 4 - Property with Paul Langshaw: Starting Your Property Portfolio: Key Considerations for Success

Building your property portfolio is an exciting venture, but it comes with some big decisions: setting clear goals, determining how much time you can commit, and assessing your technical ability in both admin and practical aspects.

The Multitasking Landlord

Managing your properties yourself gives you full control and saves on management fees. You’ll handle tasks like tenant screening, rent collection, and maintenance, gaining valuable experience. However, this can be time-consuming and stressful, especially if you’re unfamiliar with legal requirements or maintenance issues. Mistakes, like mishandling evictions or neglecting repairs, can be costly.

To make self-management easier, consider using property management software to automate rent collection and communication. Building a network of reliable contractors will also help reduce your workload. While self-management requires effort, it can be rewarding for those willing to invest the time.

The Fully Managed Property

Hiring a property management company frees up your time and ensures your properties are handled by experts. These companies take care of everything from tenant screening to maintenance, often securing better rates for repairs and staying updated on rental laws. This can minimise risks and maximise profits.

However, the downside is the cost—management fees typically range from 8% to 12% of monthly rent, which can impact your profits. Not all property management companies are reliable, so it’s crucial to vet them thoroughly. To align their incentives with yours, consider performance-based contracts that reward them for maintaining high occupancy and tenant satisfaction.

A Hybrid Approach

For many landlords, a hybrid approach works best. You might handle tenant communication and rent collection while outsourcing maintenance and legal tasks. This balance allows you to retain control over key areas while reducing your workload. As your portfolio grows, you can gradually outsource more responsibilities.

Final Thoughts

There’s no one-size-fits-all approach. Multitasking saves money but demands significant time and effort. Fully managed properties offer convenience but come with a cost. A hybrid approach provides flexibility, allowing you to adapt as your portfolio grows. No matter which path you choose, leverage technology, build a network of professionals, and stay informed. This way, you’ll confidently build a successful and profitable property portfolio.

Section 5 - Events, Offers, Insights and Announcements: Accelerate Your Income, Build Your Wealth, and Master the Art of Acquiring, Scaling, and Selling Businesses

Who Should Attend This Online Summit?

1. Acquisition Entrepreneurs and Consultants 🤝

   • Master the Art of Buying Businesses: Gain proven strategies to identify, negotiate, and acquire high-value companies—even for little-to-zero money down.

   • Proven Due Diligence Methods: Learn how to protect yourself and avoid the pitfalls of a bad deal.

   • Consulting-for-Equity: Discover how to leverage your expertise to earn equity in companies, making money while helping others scale.

2. Business Owners 🏛️

   • Scale Like a Pro: Learn rapid growth strategies, including the powerful technique of growth-through-acquisition.

   • Enjoy More Time Freedom: Remove yourself from day-to-day operations and enjoy personal time while your business grows.

   • Boost Your Business Value: Learn how to make your company irresistible to investors or buyers.

3. Investors 📈

   • Spot Winning Deals: Discover how to identify high-potential mergers and acquisitions (M&A) opportunities.

   • Wealth Protection: Learn innovative ways to manage and grow your existing wealth.

   • Capital-Raising Tips for 2025: Explore creative techniques for connecting with fellow investors, family offices, and more to raise funds.

4. M&A Professionals ✍️

   • See What's Working Now: Stay up-to-date with the latest trends in negotiations, acquisitions, and business advising.

   • Close Deals Faster: Learn tools and tactics to streamline complex transactions.

   • Grow Your Network: Connect with business owners, investors, and acquisition experts, expanding your professional circle.

Join us at this online summit to discover how to scale your business portfolio, grow your wealth, and make impactful business moves. Don’t miss the opportunity to level up your knowledge and connect with industry professionals!

Thanks for checking in

Kind healthy regards

Ross

What are you waiting for?

Here are 3 ways we can work together

1. Apply to join our small group accountability program. With a full 12 months to work together, this could just be what you need to supercharge your business growth, raise investment or get started on the business acquisition ladder.

2. Submit a pitch deck or investment proposal to share in an upcoming newsletter

3. Reach out about investing in one of our SEIS or EIS projects

You can follow me below

Contact ross@balmoralpartners.global

Happy investing!

Ross and The Investment Exchange Team

We hope you find this edition of "The Investment Exchange" informative and valuable. Your feedback and suggestions are important to us, so please feel free to reach out to us with any comments or ideas for future editions.

Note: This content is intended for informational purposes only and does not constitute financial advice. Please consult with a professional advisor before making any investment de